Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, will participate in a unique partnership to reach over a million LGBT+ visitors in Provincetown, Massachusetts.
Thanks to an innovative year-long, multi-pronged campaign, Greater Fort Lauderdale will be top of mind for Provincetown residents and visitors until October 2024. Provincetown attracts over one million annual visitors from the northeast and across the globe. It is one of the largest LGBT+ communities in the country. “As part of the partnership, which started in December 2023, the Provincetown Business Guild (PBG) has welcomed Visit Lauderdale to brand, co-host, and sponsor some of its key LGBT+ events, including Pride, Bear Week and Carnival,” said Stacy Ritter, President & CEO of Visit Lauderdale.
“I am beyond thrilled that our Visit Lauderdale team continues to think outside of the box to promote Greater Fort Lauderdale. Provincetown is a thriving place for the LGBT+ community and its allies. We are dedicated to being a destination where ALL people are welcomed, regardless of gender, gender expression, race, religion, or disability,” said Richard Gray, Senior Vice President of Inclusion & Accessibility at Visit Lauderdale.
This exclusive collaboration allows Visit Lauderdale to reach LGBT+ travelers who resonate with Visit Lauderdale’s “Everyone Under the Sun” campaign. Visit Lauderdale’s partnership with the PBG, a non-profit committed to the economic and cultural development of LGBT+ tourism for Provincetown, was created to amplify Greater Fort Lauderdale’s message of inclusion and diversity.
“Celebrating one of our nation’s most historic and diverse LGBTQ+ ‘sister cities’ is a natural fit for Provincetown,” said Trevor Pittinger, the Executive Director of the PBG. “Our events continue to grow, diversify, and attract visitors from across the United States and around the world. As the only dedicated queer resource promoting travel to Provincetown, our events, guides, online directories, and social media channels offer a truly unique environment to engage with LGBTQ+ consumers.” The new integrated marketing campaign will include digital advertising, social media promotion, and in-person event activations, which will take place throughout key annual events:
● Provincetown’s 7th annual Pride (May 31, 2024, to June 2, 2024)
● Bear Week (July 13, 2024, to July 20, 2024)
● The 46th annual Provincetown Carnival (August 17, 2024, to August 24, 2024)
For more information on Provincetown’s upcoming annual events, visit Ptown.org. To learn about Visit Lauderdale’s inclusion and accessibility initiatives, visit VisitLauderdale.com.
